Growing local Circles

A guide for growing local Circles and attracting the right people

The goal of marketing Circles isn’t mass outreach; it’s attracting committed people. We’re looking for a unique group of individuals who align with our values, care about social action, and can be energised by the chance to create the Logos cyberstate.

Our aim isn’t to fill up a room, but rather to find future collaborators: volunteers who can help run the Circle, take ownership of projects, or start new Circles of their own.

See here for the key target audiences for Circles.

Growth Tactics

1. Reactivate Past Attendees & Build Continuity

Circle growth is primarily driven by continuity; each new event should begin with the people who have already engaged.

When creating a new Luma event:

• Re-invite all previous attendees from the Luma list

• Prioritise people who attended but are not yet actively contributing

• Treat past attendees as the highest-signal audience for each new Circle

After each Circle:

• Follow up 1:1 with attendees where there was meaningful engagement

• Use short, personal messages (chat or voice note) to continue the relationship

• Ask if they want to join the next session or take a small next step

Always close the loop:

• Clearly invite people back into the next Circle

• Reference previous participation to create continuity (“building on what we discussed last time…”)

This ensures that participation compounds over time, turning one-off attendees into returning contributors and eventually active community members.

2. Attend Local Meetups

Plug into existing ecosystem, including local activist circles, tech and Web3 spaces, community food projects, housing forums, art collectives, etc.

• Don’t just show up, engage. Ask questions, build rapport, and invite people to the Circle personally.

• Local meetups are critical to finding the right people for the Circle. Find detailed guidance below on how to make the most of meetup outreach.

3. Partner with Your Space or Venue

If you're hosting your event in a co-working space, community centre, or cultural venue, ask them to help promote it to their network.

They can:

• Include it in newsletters or Telegram channels

• Share it on their social media

• Post flyers or event posters around the space

4. Guerrilla Marketing

Use direct, DIY outreach to spread the word.

• Request flyers or stickers from the design team

• Hand them out at events, universities, or public gatherings

• Leave a few at cafés, bookshops, or cultural spaces your audience frequents

• Use chalk writing, zines, wheatpasting, or other low-cost, high-impact formats that match our medium

5. Online Communities

Tap into online spaces where people already care about the kinds of issues your Circle is looking to support, or are already working on.

Such as:

• Local mutual aid or community organising groups online

• Relevant Discord servers

• Relevant forums or subreddits

• Aligned local thought leaders on X / Farcaster / LinkedIn

6. Direct Personal Invites

One of the most effective ways to grow your Circle is by activating yours and your fellow core contributors’ networks. Reach out directly to people in your networks who align with the mission.

Encourage outreach to:

• People you’ve worked with and trust

• Locals already doing aligned work

• Thinkers or builders who’d resonate with Logos’ mission

You can also do direct outreach to other meetup groups that align with our target audiences.

7. Email Outreach

If you have access to a contact list specific to the area where your event is taking place (e.g. you’ve ran an event there before), sending out an email blast with details of your meetup.

Important:

Only send to location-specific lists. Avoid blasting general or global mailing lists — it risks spamming people who aren’t local and may dilute the signal.

Tips for effective outreach:

• Keep the subject line clear(e.g. “Join us in Lisbon: First Logos Circle Gathering”)

• Mention why the event matters locally — tie into specific issues or shared values

• Include key details (what, where, when, and why)

8. List your event on external event sites

Promote your Circle’s meetups through platforms where your target audience is already looking for events. This increases visibility and helps attract people outside your immediate network.

• LinkedIn Events: Great if you already have a presence on the platform.

• Eventbrite / Meetup.com: Used heavily in some cities; check whether it is relevant for you.

• Local community calendars: Check city or neighbourhood websites, co-working spaces, and cultural centres.