Growing local circles

A guide for growing local Circles and attracting the right people

The goal of marketing Circles isn’t mass outreach, it’s attracting committed people. We’re looking for a unique group of individuals who align with our values, care about social action, and can be energised by the chance to create the Logos cyberstate.

Our aim isn’t to fill up a room, but rather to find future collaborators: volunteers who can help run the Circle, take ownership of projects, or start new Circles of their own.

Circles target audience in order of relevancy :

• Activists

  • Demographics: Age 25-40, participating in intentional communities, cypherpunks, privacy, network states, accelerationist, libertarian, DAOs and alternative governance ideologies.

  • Psychographics: Strong belief in freedom, resisting centralized control, and using decentralized tech to improve the world. They are building new forms of technology and community to protect civil liberties and solve real problems. They feel crypto has devolved from its original vision.

  • Needs: Like-minded people, tools to support their causes, platforms that align with their values of decentralization and freedom as well as resources to make an impact IRL.

  • Behavior: Outspoken in their beliefs, engage with their interests on social media, participate in activism events (i.e. local community service, pop up villages) and online campaigns.

  • Motivation: Preserving civil liberties through technology, redefining internet culture and pushing forward crypto-native narratives to make an impact IRL while growing their network and finances.

• Developers

  • Demographics: Age 20-50, professional software developers, FOSS community members or hobbyists.

  • Psychographics: Interested in decentralised technology, open-source projects with strong values, keen on contributing to impactful technologies that tickle their interest or pose a challenge.

  • Behaviour: Regularly contribute to open-source projects on GitHub, participate in developer forums and events.

  • Needs: Comprehensive documentation, easy-to-use tools, active community support, interesting challenges and associated opportunities.

  • Motivation: Building the infrastructure that enables projects aligning with their values in a stimulating intellectual setting.

• Crypto natives

  • Demographics: Age 25-40, tech-savvy, with exposure to the native crypto culture. They lean on libertarian ideologies aligned with a crypto-anarchist, accelerationist, decentralised, global ethos.

  • Psychographics: Passionate about blockchain, crypto culture, free markets, decentralisation and innovative technology. Distrustful of legacy institutions, willing to put in time and resources to learn and grow with the goal of financial autonomy.

  • Needs: Access to value-aligned projects where they can contribute (via work, socialising or speculation) to a like-minded network, and what they need to advance economically and socially.

  • Behaviour: Participate in libertarian-accelerationist politics, crypto culture, technological discourse and political progress through technology as a way to get ahead of the curve.

  • Motivation: Redefining digital culture and pushing forward crypto-native narratives to achieve financial gains and ultimately independence.

<aside> 📌

See extended info on the target Audience here

</aside>

Growth Tactics

1. Attend Local Meetups

Plug into existing ecosystem, including local activist circles, tech and Web3 spaces, community food projects, housing forums, art collectives, etc.

• Don’t just show up, engage. Ask questions, build rapport, and invite people to the Circle personally.

• Local meetups are critical to finding the right people for the Circle. Find detailed guidance below on how to make the most of meetup outreach.

Activating your circle through external events

2. Partner with Your Space or Venue

If you're hosting your event in a co-working space, community centre, or cultural venue, ask them to help promote it to their network.

They can:

• Include it in newsletters or Telegram channels

• Share it on their social media

• Post flyers or event posters around the space

3. Guerrilla Marketing

Use direct, DIY outreach to spread the word.

• Request flyers or stickers from the design team

• Hand them out at events, universities, or public gatherings

• Leave a few at cafés, bookshops, or cultural spaces your audience frequents

• Use chalk writing, zines, wheatpasting, or other low-cost, high-impact formats that match our medium

4. Online Communities

Tap into online spaces where people already care about the kinds of issues your Circle is looking to support, or are already working on.

Such as:

• Local mutual aid or community organising groups online

• Relevant Discord servers

• Relevant forums or subreddits

• Aligned local thought leaders on X / Farcaster / LinkedIn

5. Direct Personal Invites

One of the most effective ways to grow your Circle is by activating yours and your fellow core contributors’ networks. Reach out directly to people in your networks who align with the mission.

Encourage outreach to:

• People you’ve worked with and trust

• Locals already doing aligned work

• Thinkers or builders who’d resonate with Logos’ mission

You can also do direct outreach to other meetup groups that align with our target audiences.

6. Email Outreach

If you have access to a contact list specific to the area where your event is taking place (e.g. you’ve ran an event there before), sending out an email blast with details of your meetup.

Important:

Only send to location-specific lists. Avoid blasting general or global mailing lists — it risks spamming people who aren’t local and may dilute the signal.

Tips for effective outreach:

• Keep the subject line clear(e.g. “Join us in Lisbon: First Logos Cell Gathering”)

• Mention why the event matters locally — tie into specific issues or shared values

• Include key details (what, where, when, and why)

7. List your event on external event sites

Promote your Circle’s meetups through platforms where your target audience is already looking for events. This increases visibility and helps attract people outside your immediate network.

• LinkedIn Events: Great if you already have a presence on the platform.

• Eventbrite / Meetup.com: Used heavily in some cities; check whether it is relevant for you.

• Local community calendars: Check city or neighborhood websites, co-working spaces, and cultural centers.