The engagement ladder

Overview

• Engagement ladders are useful conceptual tools to visualise the different stages of participation in a movement.

• Most participants will remain on the lower rungs, contributing in small but important ways. A smaller number will climb higher, taking on greater responsibility within the network.

• The ladder is not a rigid hierarchy but a pathway of growth, designed to help people find the level of engagement they can commit to, while making it clear how to step up if they feel ready.

Circle Engagement Ladder

Low Rungs (Easy to Join)

• Listening & Observing: Joining the Circle’s Telegram/Discord/Forum, or attending an event as a ‘backbencher’

• Engaging Online: Reacting, liking, or resharing Circle updates to signal support.

• Adding a Voice: Signing onto a Circle petition, survey, or poll related to a winnable issue.

Middle Rungs (Building Momentum)

• Showing Up Consistently: Attending Circle meetups regularly and contributing to discussions.

• Story-Sharing: Speaking at a meetup or sharing a personal perspective in a Forum update.

• Action Participation: Joining a Circle-organised activity and taking an active part in it e.g. outreach, research sprint, event support.

• Resource Contribution: Donating, lending space, or bringing skills/tools to support a Circle. its initiatives or members.

High Rungs (Leadership & Ownership)

• Action Lead: Taking ownership of a concrete task or project within a winnable issue.

• Circle Facilitators: Serving as Communications Lead, Community Lead, Technical Lead, or other designated roles.

• Circle Builder: Mobilising others to join or even launching a new Circle in another community.

• Circle Steward: Facilitating meetups, guiding the group, and helping deliver outcomes in sync with Logos core contributors.

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Motivating contributors

Getting people to consistently show up and volunteer can be tough. Even when they care deeply about the mission life often gets in the way, and finding the energy required is hard. Some people are also not used to this type of interactions, have limited time and resources, or are simply more reserved. To counter this, celebrate small wins often, and make sure to shout out contributors publicly in Discord or during Circles; recognition goes a long way.

Remind contributors that they’re not just helping locally, they’re important members of the Logos movement. Their efforts today connect directly to the Logos Blockchain L1 launch and the broader economic system we’re building together.

As a Circle Lead, your own motivation matters too. The work you’re doing is critical to the movement. Throughout the year, there will be ways to support and thank you, including annual gatherings to connect with other Circle Leads and celebrate achievements. In 2026, this celebration will take place at the Parallel Society Festival in Lisbon.